How does the AI generate responses?

How to generate a reply

1. 1

   Go to Reviews in the left sidebar and open any review.

2. 2

   Click Generate AI Reply.

3. 3

   Zorexa drafts a response in a few seconds, using your brand voice settings.

4. 4

   Edit the draft if you want to tweak anything, then click Save or Publish.

Reading the review

When a new review arrives, Zorexa analyses the review content, star rating, and any specific details mentioned (products, services, team members, locations). This context is used to generate a response that addresses the specific review rather than providing a generic reply.

Applying your brand voice

The AI reads your brand voice configuration — tone, vocabulary, response rules, business context — and uses it as a framework for the response. This is what makes AI responses feel like they come from your business rather than a template.

Generating the response

The AI generates a response draft. The response is designed to:

1. 1

   Acknowledge the specific content of the review (not just the rating).

2. 2

   Match your configured tone and vocabulary.

3. 3

   Follow any response rules you've set (always include / never include).

4. 4

   Be an appropriate length for the review (a brief 5-star mention gets a brief acknowledgement; a detailed review gets a more substantive response).

Review and publish

Depending on your automation settings, the generated response is either published automatically, saved as a draft for your review, or held for manual handling. You can edit any draft response before publishing.

Is the AI always right?

No AI is perfect. Occasionally a response may not capture a nuance or may need a small edit. We recommend using draft mode when you first set up Zorexa — review a sample of responses to make sure your brand voice is configured correctly, then enable automation once you're confident in the output quality.