Best practices for getting the most out of Zorexa
Practical habits that help businesses build a stronger reputation with Zorexa, based on how the platform is designed to be used.
Start with manual approval, then automate
Most businesses begin by reviewing every AI-generated draft manually. Once you're confident in the tone and quality after a week or two, enable automation for straightforward cases (e.g. 4-5 star reviews) while keeping lower ratings on manual review.
Configure brand voice before generating replies at scale
A few minutes spent on brand voice, tone, and custom instructions up front saves far more time than editing generic-sounding replies later. Generate a handful of test replies and adjust settings based on how natural they read.
Use rating rules to match effort to risk
Negative reviews carry more reputational risk and often benefit from a human read before publishing, even with a well-tuned AI. Positive reviews are the safest to automate first.
Check the review inbox regularly during setup
Once automation is tuned and trusted, daily checking becomes optional — but in the first few weeks, reviewing what's coming in and how it's being handled builds confidence in the system.
Keep team permissions tight
Assign the least-privileged role that lets each team member do their job — Member or Viewer for most staff, reserving Admin and Owner for people who should manage billing and account-wide settings.
Review analytics monthly, not just when something feels off
A monthly glance at rating trends and response rate often catches a slipping metric — or a location needing attention — well before it becomes a visible problem.
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