AI & Automation
From new review to published reply — automatically
Automation rules, scheduled jobs, and a monitored retry queue keep the whole pipeline running reliably.
Active Rule
● ActiveAuto-reply all 4–5 ★ reviews
Post immediately · Brand voice: Professional
Review received
5-star · Google Business
Rule matched
Auto-reply: 4–5 ★ reviews
AI reply generated
In 0.8s · Brand voice
Posted to Google
Public reply · Auto
Overview
Beyond generating individual replies, Zorexa's automation engine runs the entire review-response pipeline end to end: detecting new reviews, applying your rules, generating replies, and publishing — with full visibility into every job's status.
Benefits
Rule-based automation
Configure rules by star rating, keywords, and platform to control exactly what gets automated.
Monitored job queue
Every automation run is tracked as a job with clear status — completed, failed, cancelled, or running.
Retry failed jobs
A failed job (network issue, temporary API error) can be retried with one click instead of starting over.
Why It Matters
Automation is only trustworthy if you can see what it's doing. Instead of a black box, Zorexa surfaces every automation run as a visible, retryable job — so if something fails, you know immediately and can fix it in seconds rather than discovering a silent gap days later.
How It Works
A trigger starts the pipeline
A new review, a scheduled check, or a manual action starts an automation job.
Your rules are evaluated
The job checks your configured automation rules to decide what action to take.
The job completes, fails, or is retried
Every outcome is visible in the Jobs Queue, with a retry action available for anything that didn't succeed.
Best Practices
Check the jobs queue after major rule changes
After editing automation rules, monitor the next batch of jobs to confirm they behave as expected.
Investigate repeated failures, don't just retry
If the same job type keeps failing, it may point to a connection or permissions issue worth fixing at the source.
Use analytics to review automation performance
The automation analytics view shows success rates over time, helping you spot trends before they become problems.
FAQ
Frequently Asked Questions
Any automated action — detecting a review, generating a reply, or publishing one — that runs through the automation pipeline is tracked as a job.
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